Marketing Management PDF

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The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds : - a structure designed specifically to fit the way the course is taught in Europe ; - fresh European examples which make students feel at home ; - the inclusion of the work of prominent European academics ; - a focus on the digital challenges for marketers ; - an emphasis on the importance of creative thinking and its contribution to marketing practice ; -new in-depth case studies, each of which integrates one of the major parts in the book. This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.

AUTEUR Philip Kotler
DATE DE PUBLICATION 2019-Jul-05
TAILLE DU FICHIER 3,63 MB
NOM DE FICHIER Marketing Management.pdf

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Management marketing . Le management marketing s'appuie généralement sur une étude de marché afin d'analyser les besoins et les comportements des consommateurs. Le management marketing permettra par la suite de planifier, d'organiser et de mettre en place un plan de communication visant à introduire un produit sur le marché en assurant sa rentabilité. Définitions. Marketing Social ...

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Marketing management therefore often makes use of various organizational control systems, such as sales forecasts, and sales force and reseller incentive programs, sales force management systems, and customer relationship management tools (CRM). Some software vendors have begun using the term marketing operations management or marketing resource management to describe systems that facilitate ...

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